HOW NEWS LOCAL POSITIONED THE PAPER AS TRULY LOCAL WITH #SNAPSYDNEY RECEIVING OVER 10K PHOTO UPLOADS DISPLAYED IN REAL-TIME ON DIGITAL SCREEN 25

Running Boards delivers a live feed on Digital Screen 25 for News Local. #SnapSydney photos are displayed in real time in Martin Place in Sydney's CBD on our digital LED screen. Previously, bike billboards, walking billboards and truck advertising were used to activate #SnapSydney.

Project

Summary:
News local social media campaign #snapsydney screened images in realtime on Digital Screen 25. Further promoted with Mobile Outdoor Advertising
Audience:
Sydney CBD visitors, shoppers & office workers.
Location:
Martin Place Sydney, Inner suburbs
Products:
Digital Screen 25, Mobile Billboards, Bike Boards, Walking Boards
Category:
Experiential, Event, Media, Advertising