Digital Mobile Billboards backed with Data + Metrics

Goodyear Autocare targeted the 4×4 Show in Brisbane at the RNA Showgrounds with high pedestrian and vehicle locations on main roads and intersections. Digital Mobile Billboards were tracked throughout their journey around the CBD and the showgrounds. Lumos Intelligence measured 18 million plus unified mobile devices across 7,000 plus consumer segments. The impressions, reach and frequency data can then be used to retarget this audience to amplify the message across more than 2,000 websites and apps. And conversions can be attributed to verified clicks.

Results Impressions: 569,360+ / Reach: 171,480+ / Frequency: 3.3x

Major Brands use giant temporary Digital Billboards

Did you know our Digital Mobile Billboards have the ability to impact your target area as a giant temporary digital billboard?

Campaigns that combine both mobile and static activity deliver even more impact and exposure for your message.

Solar Ad Trailer campaign for Chevron Caltex in WA

Solar Ad Trailers were used at 4 Chevron Caltex locations in and around Perth's metropolitan areas.

The 100% solar power billboards promoted fuel deals to Chevron Caltex members, and to entice the public into signing up at their local petrol station.

See more Solar Ad Trailer projects here: https://www.runningboards.com.au/outdoor-advertising-formats/advertising-trailers

Mix 102.3 Adelaide uses the Digital Mobile Billboard

Adelaide radio station Mix 102.3 FM used the Digital Mobile Billboard Towed for one of their yearly cash prize competitions.

The moving Billboard targeted beachside and central suburbs of Adelaide targeting those heading to work, and those wondering the city.

The goal of the campaign was to entice members of the public to interact with their local radio station, and to generate brand awareness.

New liquor store opening uses Solar Ad Trailer

Harry Brown Liquor wanted an out-of-home product to promote their new store openings in Victoria.

The brief stated that they wanted a stand-alone, powerless advertising screen that could showcase liquor deals at locations that were close to where their stores are located.

The 24-7-365 100% solar powered Solar Ad Trailer was the perfect advertising billboard for this project. Read more here.

101.9 The Fox uses the Digital Mobile Billboard

Carrie from 101.9 The Fox (i.e. the HIT Network) wanted to prank her radio host partner, Tommy, using the Digital Mobile Billboard in Sydney, Melbourne and Brisbane.

The Digital Mobile Billboard roamed in metropolitan areas of each Australian city, and all featured messaging that included a mobile number and statement intiating the public to call up, and leave a message.

As a result, a number of people from the public called up the number featured on the mobile billboard in Sydney, Brisbane and Melbourne making this guerilla campaign a successful one for the HIT Network.

ALP Vic uses the Solar Ad Trailer for the Victorian State Election

For the 2022 Victorian State election, the Australia Labor Party (ALP) approached us wanting to get their message out there 24-7.  The Solar Ad Trailer 100% solar powered digital billboard was the perfect format to deliver their 'Liberal Cuts Guy' campaign.

The Solar Ad Trailer was used by the ALP in marginal electorates to sway swinging voters.  

Digital Mobile Billboard used for Harry Styles' 'Love On' Tour 2023

To promote the launch of the Harry Styles 2023 'Love On' Tour, the Digital Mobile Billboard was used to advertise the event around Sydney (delivered by Mobile Marketing Australia).

The Digital Mobile Billboard roamed around key entertainment precints in Sydney to generate awareness of the event to key target audiences.

Vic Gov uses Solar Ad Trailer to promote Railway works

The Solar Ad Trailer was used for Metro Trains to promote railway works in outer Melbourne regions.

This mobile LED screen was succcessfully able to use branded content to inform locals about rail upgrades and works at every location that it was placed in Frankston (and surrounds).

Flash News uses Bike Boards and Walking Boards during Federal election

Bike Boards and Walking Boards were used in Flash News' comical campaign in Sydney during the 2022 federal election period.

The aim of the campaign was to target Sydeny locals using political-related comical messaging that coincides with the types of news that'd be found on the streaming service platform.

Digital Screen 6 NBL Activation hits up the Kid Zone at the 2022 Aus GP

Our Digital Screen 6 was used for the BL 3x3 Activation that took place in the 'Kids Zone' at the Australian Gran Prix this year.

The Digital Screen was used as a scoreboard for the kids who played 3x3 Basketball throughout the day, as well as other general promotoinal content provided by the NBL's sponsors.

Monkey Shoulder uses Bike Boards to promote Whisky range

Monkey Shoulder used Bike Boards to generate awareness of the Scottish whiskey brand in and around Neutral Bay, New South Wales.

The Oaks Bar in Neutral Bay was the venue promoted by Monkey Shoulder and was the venue of which the Bike Boards were used to draw locals in to try the new whiskey range.

Men's Online Health Platform MOSH uses Digital Mobile Billboard

A creative and humorous Digital Mobile Campaign campaign hit Sydney this cricket season by MOSH, the Men's Online Health Platform. The campaign targeted male cricket attendees with puns and comical messaging on the Digital Mobile Billboard with the goal of increasing brand awareness of the online platform.

Dating App targets Singles using the Digital Mobile Billboard

Bumble Australia uses the Digital Mobile Billboard to get single Melbournians back into the dating game post-lockdown. The mobile billboard was used to target singles at bars and shopping strips in and around Chapel Street, Melbourne CBD and St. Kilda. 

Mobile Billboard used to acquire staff in rural New South Wales

Chandler Macleod used the Mobile Billboard in the early hours of the morning, and later at night, to target truck drivers who work in rural NSW in attempts to find talent in the frieght industry. 

The artwork was backlit in the dark hours of the morning and later at night, parked along various highways and corners for optimal visibilty.

Troy Candy & Day Uno Collaboration

For young entrepreneur Troy Candy and collaborative artist, Day Uno, selecting the most effective use of outdoor advertising was critical. It’s always a challenge combining an event activation and mobile outdoor advertising all in the same day, but luckily this is where the Digital Mobile Billboard really gets to show its brilliance. 

With the capacity to change artwork, enable video when stationary, and play immersive audio all on the fly, the Digital Mobile Billboard is our most diverse asset. If you’re looking for a distinct, effective, and very adaptable media format, the Digital Mobile Billboard is perfectly suited for you.

IKEA used the solar ad trailer as directional signage for Click and Collect.

The solar advertising trailer is powered by nothing but the sun which aligns perfectly with Ikea's sustainability strategy.

Running Boards' solar ad trailers are disrupting out of home advertising and local area marketing and helping businesses achieve their sustainability targets.

Hungry Jacks uses the Solar Ad Trailer in Adelaide

Hungry Jacks wanted a stand-alone trailer that could assist in the recruitment of staff at one of their franchise stores in Stalwell, South Australia.

As a result, the Solar Ad Trailer was selected as it has the abiltiy to display multiple slides of branded artwork with no power required.

Read more on the Solar Ad Trailer here: https://www.runningboards.com.au/outdoor-advertising-formats/advertising-trailers

Welcoming Home Tokyo 2020 Paralympians and Olympians with our Digital Screen 16

One of our outdoor digital screens welcomed home Australian Paralympians and Olympians of the Tokyo 2020 Olympic Games in Brisbane.

Digital Screen 16 was featured at the 'Welcome Home' Parade this year broadcasting video content in real-time to Olympians, Paralympians and Brisbane Locals.

Being able to showcase live footage on these outdoor digital screens are what makes them perfect for variety of events including activations and experiential events.

Hot Sauce Festival uses the Relocatable Billboard

Hot Sauce Festival featuring Carl Cox and Eric Powell in Rosebud uses the Relocatable Billboard. Hardware Group used the board to promote the event and to increase ticket sales, and was located along Point Nepean Road, Rosebud.

Thug NFTs hit up Gold Coast using the Digital Mobile Billboard

Our Digital Mobile Billboard hit the streets of Gold Coast promoting the exclusive Thug NFTs this Summer. This campaign was set out to increase awareness of NFTs in Queensland.

Coles Solar Project

Coles wanted to let everybody know about the New Look at its Kurralta Park Store in Adelaide after it had been renovated.

With no power point in the right place a Solar Ad Trailer was the perfect solution to deliver this message.

Hopefully the first of many Coles solar projects to be delivered by the Media That Moves Network.

Australian Grand Prix Launch Event

Formula 1 wanted to ensure that its new format launch event got off to a flying start.

Bike Boards and a Digital Mobile Billboard saturated the streets with the message that the launch event was taking place that day.

2 x Digital Screen 6 ensured that rev heads who turned up in their thousands got a good view of all the action.

Download Media Kit 4 KB pdf

Download Events Kit 4 KB pdf

Get your message out there with Solar Screens

Total Tools Mount Waverley used one of our new Solar Ad Trailers to promote their Price Guarantee and Huge Range.

This full colour solar screen operates 24/7 on nothing more than the power of the sun.

Solar Ad Trailers have the same simplicity and features as our powered screens including remote content management.

Screen 16 x 2

Two 16sqm outdoor P6 LED screens were used to at the 2018 Sydney Running Festival.

Positioned in front of Opera House and in the Royal Botanic Gardens, the large mobile LED screens displayed a live video feed of the run as well as sponsors’ content.

Mobile LED screens with their quick and easy set up and pack down have become an essential addition to large scale events.

Download Events Kit 4 KB pdf

Grill'd Healthy Burgers led with a cost effective Mobile Digital Billboard to deliver Grill'd - A Burger with Purpose campaign. With strong creative able to be loaded digitally within days and a dominating screen size - the format was successful in capturing attention. Delivered in the busy Melbourne CBD - covering transit hubs and high pedestrian area's, the Digital Billboard truck delivered massive coverage for Grill'd  Polished Man campaign.