WOOLWORTHS SELECTED OUTDOOR MOBILE MEDIA FOR ITS COST EFFECTIVENESS & ABILITY TO DELIVER STRONG AWARENESS IN LOCAL COMMUNITY FOR STORE LAUNCH

Woolworths required a targeted media format for store openings that penetrate the local community. 

Mobile Billboards deliver huge awareness with 3 sides of advertising space and visibility from 70 metres away.

Bike Boards capture local traffic at street level, they deliver high impact as they cut through the streets.

Together the outdoor advertising formats deliver strong reach and frequency within the localised area.

 

Project

Summary:
Woolworths store launch Mobile Outdoor campaign targets the local community
Audience:
Local Community
Location:
Toorak VIC
Products:
Mobile Billboard, Bike Board
Category:
Media, Advertising