TOYOTA'S GIANT MONEY BOX TOURS AUSTRALIA

HOW TOYOTA ENGAGED THE COMMUNITY NATIONALLY RAISING FUNDS USING SPECIAL BUILD MOBILE BILLBOARD MONEY BOX.

Toyota raised funds for Australian Paralympians to go to Rio with a giant 3m high Gold Medal Moneybox attached to the side of a Mobile Billboard. 

Running Boards managed the special build process and 3 weeks later the giant Moneybox was filling up with $1 and $2 coins!

The campaign kicked off in Martin Place in Sydney and then toured Toyota Dealerships across Australia.

Live TV broadcasts with Channel 7 promoted the fundraising.