Sportsbet 2022 World Cup campaign using the Digital Mobile Billboard

For the 2022 Soccer World Cup, Sportsbet utilised Digital Mobile Billboards nationally for the world-wide event.

The Digital Mobile Billboards roamed around entertainment precincts in Melbourne, Sydney and Brisbane to generate brand awareness.

Project

Summary:
Sportsbet uses Digital Mobile Billboard for the Soccer World Cup
Audience:
Melbourne, Sydney and Brisbane locals
Location:
Melbourne, Sydney and Brisbane
Products:
Digital Mobile Billboard (Towed)
Category:
Media, Experiential