OPERA QLD INCREASED TICKET SALES WITH BIG IMPACT OUTDOOR DIGITAL MEDIA, FURTHER SUPPORTED WITH BRAND AMBASSADORS

Opera QLD wanted to broaden their audience base for their new production of La Traviata.

So we hit the streets of CBD Brisbane with a Digital Mobile Billboard and some beautiful girls in red dresses!

This campaign resulted in over 1,000 ticket sales to people who might become the next generation of opera lovers.  

Project

Summary:
Opera QLD chooses Digital Mobile Billboard campaign to broaden audience base & ticket sales.
Audience:
CBD visitors, shoppers, workers
Location:
CBD Brisbane
Products:
Digital Mobile Billboard
Category:
Media, Advertising