MOBILE BILLBOARD ‘O SO GOOD’ FOR PETO

PET O WERE ABLE TO BREAK THROUGH THE TRAFFIC WITH MOBILE OUTDOOR ADVERTISING

What do you do when you need attention grabbing, last minute, advertising? Get a mobile billboard of course.

PetO had their brand-new store opening in Campbelltown and that is exactly what they did.

With the client signing off on the campaign and supplying creative on Wednesday, the billboard was prepared and ready to go by Friday for a Saturday start, much to the delight of media buyer, Susana. “It was excellent, extremely tight turnaround and they could still produce and organise the activity on time for the weekend,” she said.  

“Brand awareness - we wanted people in Campbelltown to know that a new Pet Store arrived in the area,” was the simple message Susana wanted to convey.

When using outdoor advertising, you can sometimes become lost in the crowd, so that’s why something different, like a mobile billboard, can be a good option, just ask Susana. “The billboards are big and grab attention, they don’t blend in as easily as other types of advertising,” she said.

The most important question of all, was the campaign a success? “Yes, the client loved it and would do it again!” Susana said.

If you’re in the area, why not stop by and check out the new Campbelltown store, or, just visit one of PetO’s many stores around New South Wales: https://peto.com.au/find-a-store/