Adelaide radio station draws in crowd using the Digital mobile Billboard

Adelaide radio station Mix 102.3 FM used the Digital Mobile Billboard Towed for one of their yearly cash prize competitions.

The moving Billboard targeted beachside and central suburbs of Adelaide targeting those heading to work, and those wondering the city.

The goal of the campaign was to entice members of the public to interact with their local radio station, and to generate brand awareness.

Project

Summary:
Mix 102.3 Adelaide uses the Digital Mobile Billboard
Audience:
Adelaide locals
Location:
Adelaide, South Australia
Products:
Digital Mobile Billboard
Category:
Media