HARRIS SCARFE PROMOTED & DREW CROWDS TO NEW STORE WITH 10% OFF INCENTIVE DISTRIBUTED BY WALKING BOARDS STAFF

Harris Scarfe wanted to promote its new store at Spencer Street Station.

Running Boards provided three Walking Boards over 2 days.  Day 1 targeted the morning rush hour crowds heading to work in the city.  Day 2 focused on weekend shoppers coming into the city around lunch time.

Walkers handed out over 7,500 10% off vouchers over 8 hours.

Project

Summary:
Harris Scarfe used cost effective walking boards to connect with crowds to announce new store opening
Audience:
Local Area Marketing
Location:
Transit Hub - Spencer St Station
Products:
Walking Boards
Category:
Media, Sampling