Liberal Political Party looking to send a direct message to the Victoria Labour Government and garner public support for the introduction of the East West link. The well execute out of home advertising campaign was picked up by major news outlets - the strength was in the delivery of both a verbal and visual message.
With 25 square meters of adveritising space - the Digital Mobile Billboard created an impactful backdrop for delivering a strong message - Say Yes to East West.
Digtal Billboards which mobilise into position offer advertisers flexibility, creative can be updated in real-time and deliver a powerful visual.