Attracting Singles with targeted messaging using the Digital Mobile Billboard

Bumble Australia uses the Digital Mobile Billboard to get single Melbournians back into the dating game post-lockdown. The mobile billboard was used to target singles at bars and shopping strips in and around Chapel Street, Melbourne CBD and St. Kilda. 

Project

Summary:
Dating App targets Singles using the Digital Mobile Billboard
Audience:
Melbourne locals
Location:
St. Kilda, Melbourne CBD & Chapel St.
Products:
Digital Mobile Billboard
Category:
Media