COLES WA NEW STORE OPENING DELIGHTS CROWDS

COLES CREATES AN EXPERIENTIAL EVENT CONNECTING WITH NEW CUSTOMERS & PROVIDING A POSITIVE EXPERIENCE

Coles wanted its new city store at Raine Square, Perth to get off to a flying start.

With limited signage opportunities, the Running Boards team of walking billboards and promo staff hit the streets to let everybody know the new store was open.

They came in their thousands.