BIKE BOARDS ZERO IN ON AFL FANS AT TRANSIT HUB

HOW CARLTON DRAUGHT CREATED BRAND LOVE, BIKE BOARD ADVERTISING and STAFF ALERTED FANS TO 'COLLINGWOOD CANS' FULL WRAP CANS WITH COLLINGWOOD LOGO.

Carlton Draught wanted to specifically target Collingwood supporters to promote their “Collingwood Cans”.

Bike Boards were used to target a Collingwood match at the MCG.  This format really hit the mark impacting Collingwood fans outside Richmond and Jolimont train stations.