BAKERS DELIGHT ACTIVATES NATIONAL HOT CROSS BUN DAY

Bakers Delight uses Digital Mobile Billboard & Walking Boards for Brand Activation

National Hot Cross Bun Day 2025 helped raise awareness about the new, limited edition raspberry and white chocolate hot cross buns available from Bakers Delight stores. No less than 7,000 hot cross buns were handed out over a 4-hour period before the Round 1 AFL clash between Richmond and Carlton. The brand activation utilised a Digital Mobile Billboard and Walking Boards pre-game around Melbourne's CBD, Melbourne Cricket Ground and Richmond Station precincts.